Complete Syllabus

44 Modules Across
10 Core Sections

Every module is designed to take you from understanding to execution. Click any section to explore the modules inside.

Get Certified

Industry Recognized Certification

Upon completion, you'll receive a PSIM certificate that is recognized by top digital marketing agencies and companies across India.

  • ✓ PSIM Course Completion Certificate
  • ✓ Google Ads Certification (exam preparation included)
  • ✓ Google Analytics Individual Qualification
  • ✓ Meta Certified Digital Marketing Associate
Get Certified →
🏅

PSIM Certification

Verified by Industry Experts

500+
Certified Students
98%
Success Rate
Your Journey

Learning Path

1

Foundation

Learn basics & strategy

2

Core Skills

SEO, Ads, Social Media

3

Advanced Tools

AI, Analytics, Automation

4

Placement Prep

Resume & interviews

📅
Duration
3–4 Months
📚
Modules
44 Modules • 220+ Topics
🖥️
Mode
Online + Offline (Pune)
📋
Foundations of Digital Marketing
5 Modules
▼
01Introduction to Digital Marketing
02Traditional vs Digital Marketing
03Marketing Funnel & Customer Journey
04Buyer Persona & Target Audience
05Digital Marketing Strategy Planning
🌐
Website & Tech Setup
5 Modules
▼
06Domain, Hosting & SSL
07WordPress Website Development
08Landing Page Creation
09UX/UI Basics
10Conversion Rate Optimization (CRO)
🔍
SEO — Search Engine Optimization
8 Modules
▼
11SEO Fundamentals
12Keyword Research
13On-Page SEO
14Technical SEO
15Off-Page SEO (Backlinks)
16Local SEO (Google My Business)
17SEO Tools (Ahrefs, SEMrush)
18AI-Based SEO Optimization
💰
Google Ads / PPC Advertising
6 Modules
▼
19Introduction to Google Ads
20Search Ads
21Display Ads
22YouTube Ads
23Remarketing Ads
24Performance Max & AI Ads
📱
Social Media Marketing
6 Modules
▼
25Social Media Strategy
26Facebook Marketing
27Instagram Marketing
28LinkedIn Marketing
29YouTube Marketing
30Social Media Ads (Meta Ads)
✍️
Content Marketing
3 Modules
▼
31Content Strategy
32Blogging & Article Writing
33Copywriting & Sales Content
📧
Email Marketing
2 Modules
▼
34Email Campaign Creation
35Email Automation & Funnels
📊
Analytics & Tracking
3 Modules
▼
36Google Analytics (GA4)
37Google Tag Manager
38Data Analysis & Reporting
🤖
AI & Automation
3 Modules
▼
39AI Tools (ChatGPT, Jasper)
40Marketing Automation (CRM, Zapier)
41Chatbots & Conversational Marketing
🛒
Advanced Marketing
3 Modules
▼
42E-commerce Marketing (Shopify, Amazon)
43Affiliate Marketing
44Influencer Marketing
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